Board of Directors Our Experienced Leadership Team
Colonel William A. Woolf, USAF (Ret.)
Bill “Hippie” Woolf is a retired Air Force colonel and President and Chief Executive Officer of the Space Force Association. Bill is also the CEO of the Woolf Consulting Group, LLC. The Woolf Consulting Group provides strategic advisory services in space and multi-domain operations.
Col Woolf served over 24 years in the Air Force retiring in 2018. He is a career space and nuclear officer in high-impact operations, staff leadership, and technical program management positions, with peerless depth and breadth of experience in advanced space programs and Joint All-Domain Command and Control. Bill is a graduate of the United States Air Force Weapons School.
Colonel William A. Woolf, USAF (Ret.) President and Founder
Lang Eric Sundby
Eric Sundby serves as the Executive Director of the Space Force Association. In his role at SFA he has led initiatives to create a Congressional Space Force Caucus, fostering bipartisan support for the newest U.S. military branch, led efforts to launch SFA’s national Spacepower Conference, and has created advocacy programs in higher education, e-sports, and the wider space industry.
He holds a BA in Economics from the University of Oklahoma, an MSc in Global Security from the University of Glasgow, a Graduate Certificate in Commercial Space Studies from the Florida Institute of Technology, and is currently pursuing a EMGM at the Thunderbird School of Global Management at Arizona State University, and a PhD in Aerospace Sciences at the University of North Dakota.
Lang Eric Sundby Executive Director
Shawn Barnes
Mr. Shawn Barnes has served his nation for over forty years. He began his career with the Department of Agriculture at Plum Island Animal Disease Laboratory where he helped protect the nation’s livestock from exotic viruses like swine flu and hoof and mouth disease. He served in the United States Air Force from 1985 to 2013, where he helped stand up the nation’s first Space Numbered Air Force, designed the future Space Domain Awareness architecture, commanded the 12th Space Warning Squadron and the 595th Space Group, led the DoD’s effort to write President George W. Bush’s National Space Policy, and drove international agreements with the United Kingdom and Australia to field critical strategic missile warning capabilities. In 2014, Shawn was selected to the Senior Executive Service. In this capacity he developed the Air Force’s thirty-year resource allocation plan, helped lead the Department’s Legislative Liaison office, stood up and led the Air Staff’s Deputy Chief of Staff for Space Operations, was instrumental in the inception and formation of the United States Space Force, performed the duties of the Assistant Secretary of the Air Force for Space Acquisition and Integration, and advocated for the Air Force and Space Force fiscal year 2023, 2024, and 2025 budgets to Congress as the Deputy Assistant Secretary of the Air Force, Congressional Budget and Appropriations Liaison.
He is currently the owner and founder of Polaris Strategic Solutions, helping industry navigate the national security ecosystem.
Shawn Barnes Director
General Tim Coffin, USA (Ret.)
With over 25 years in the Space Domain, General Coffin has expertise in areas like joint operations, missile warning, and SATCOM. His roles span from force design, international partnerships to space surveillance maintenance, supporting various DOD space activities. As the Managing Director of MITRE’s Space Warfighting Division, he served as a Senior Advisor for Space Domain Awareness to the US Space Force, and held key roles in Leidos Defense & Intelligence Group post his retirement from the US Army in 2017.
During 2014-2016, General Coffin led the White Sands Missile Range, overseeing advanced systems testing and development. His leadership extended in various commands fostering joint requirements concerning space and missile defense. His tenure also saw him as the J3 Director of Operations for JFCC Space during crucial space events. General Coffin’s educational accolades include graduation from the Harvard Kennedy School of Government and the Army War College. His service has been recognized with awards like the Distinguished Service Medal and Defense Superior Service Medal.
General Tim Coffin, USAF (Ret.) Director
Matt Domo
Matt is a technology futurist, speaker, author, and expert in digital transformation, known for his focus on using cutting-edge technology to unlock potential and drive meaningful change. He co-founded Amazon Web Services and has worked closely with influential tech leaders, including Jeff Bezos and Bill Gates, pioneering advancements in AI and cloud computing. As the CEO of FifthVantage, Matt helps major organizations become “future-ready” by implementing high-impact AI solutions that quickly deliver ROI. His unique approach emphasizes practical, efficient strategies over traditional consulting, with a focus on solving complex problems and driving growth through digital transformation.
Matt’s expertise and contributions to technology have earned him multiple accolades, including being named one of the “Top 5 Visionary Entrepreneurs of 2024” by USA Today and a “Global Icon of 2023” by Passion Vista Magazine. He leads a team dubbed “The Avengers of AI,” composed of industry veterans from AWS, Microsoft, and HP, who provide advanced tech solutions to clients like HP, the U.S. Space Force, and the United Nations. Recognized as a leading voice in AI and digital transformation, Matt is also a regular contributor to Fast Company, Newsweek, Entrepreneur, and USA Today, sharing insights that guide organizations in effectively adopting emerging technologies.
Matt Domo Director
Sir Kenneth Geyer
As an entrepreneur since 1990, Kenneth has always focused on defense technology, from virtual reality systems and head mounted displays (HMD) to the rapid proliferation of commercial drones and a need for counter unmanned systems, Mr. Geyer’s focus is to provide advanced products that provide customers with the tools to achieve their missions. He has successfully launched 9 companies within the Aerospace and military industry over the years primarily focused on cutting-edge technologies and rapidly bringing effective products to the warfighter.
Mr. Geyer was the Founder and CEO of Liteye Systems which he Co-Founded in 2000. Kenneth and his team built a strong and profitable core business with military and commercial customers. As a small business, Liteye strategically aligned with key global partners to bring new and cutting-edge solutions to the market including Counter Unmanned Defense systems deployed with US Air Force and US Army in 10 different countries that defends lives & critical infrastructure from enemy drone attacks. This technology is now coming to US Space Force to protect ground launch operations. Kenneth sold Liteye recently and its now Highpoint Aerotechnologies.
Kenneth lives in beautiful Parker Colorado with his wife and three kids. When not building companies or assisting young entrepreneurs starting theirs, he loves fly fishing, skiing, and Avalanche hockey.
He’s currently a partner in Scott McAllen holdings, a private fund helping to incubate small defense tech businesses supporting the warfighter.
Sir Kenneth Geyer Director
Heidi Grant
Heidi Grant serves as Vice President of Defense Global Growth & Engagement for Boeing Defense, Space & Security (BDS), and as a strategic advisor to ensure strong relationships and strategic communications with key stakeholders. Prior to this, Heidi was president of Business Development, where she led a team of nearly 500 people in 25 states and 16 countries representing the company’s defense, space and government services portfolios.
Previously, Heidi served as director of the Defense Security Cooperation Agency (DSCA), and prior to that, she was director of Defense Technology Security Administration (DTSA). From 2010 through 2018, Heidi served as deputy undersecretary of the Air Force, International Affairs, providing oversight and guidance for international policy and for programs supporting global national security objectives, technology and information disclosure, security assistance, education and training, and cooperative research and development.
Heidi has a Bachelor of Science in business from Pfeiffer University and a Master of Public Administration in financial management from Troy State University.
Heidi Grant Director
General Joseph L. Lengyel, USAF (Ret.)
General Lengyel retired from the Air Force as a four-star General. His final military assignment was as the Chief of the National Guard Bureau, where he also served as a member of the Joint Chiefs of Staff. In this capacity, he was a military advisor to the President, the Secretary of Defense, and the National Security Council and was the Department of Defense’s official channel of communication to the Governors and the State Adjutants General on all matters pertaining to the National Guard. As the most senior National Guard Officer in the nation, Lengyel was responsible to oversee the $28B Army and Air National Guard budgets making sure 450K members of the National Guard were trained and ready across the spectrum of all National Guard military capabilities.
Lengyel was commissioned in 1981 as a graduate of the ROTC program at the University of North Texas in Denton. He served at home and around the world primarily as an F-16 Fighter Pilot. In 1991, General Lengyel joined the Texas Air National Guard and simultaneously started a civilian career as a pilot for Delta Air Lines. General Lengyel held multiple commands in complex environments. Prior to serving at the National Guard Bureau, Lengyel was the Senior Defense Official and Defense Attaché in Cairo, Egypt during the Arab Spring. Now retired from both the Air Force, and from Delta Air Lines, he and his wife Sally reside in the Hill Country north of San Antonio, Texas. They have three grown children and three grandchildren.
General Joseph L. Lengyel, USAF (Ret.) Director
Pam Lincoln
Pam has served over 30 years in the United States Air Force with various command and executive level leadership assignments at squadron, wing, Air Staff and combatant command assignments. Her career spans intercontinental ballistic missiles, space operations, studies and analyses and human resource lifecycle management.
Pam has attended senior executive courses at the John F. Kennedy School of Government at Harvard University and Defense Acquisition University. She holds a master of science degree in military studies from Air University and a masters of science in aviation management from Embry Riddle University. She holds a bachelor of science degree in Information Systems from the University of Pittsburgh. Pam currently serves as the Director, Space and Air Program Development at Systems Planning Analysis, Inc
Pam Lincoln Director
Lt. Gen. Bill Liquori, USSF (Ret.)
Lieutenant General Bill Liquori retired in 2022 after a distinguished 30-year career in the U.S. Air Force and the U.S. Space Force. As the Space Force’s first Chief Strategy and Resourcing Officer, he played a vital role in defining and implementing the strategic direction of the nation’s newest military branch, overseeing strategy development, wargame synchronization, and the integration of defense space requirements. His contributions included developing the Space Force’s international engagement strategy and establishing key policy links with agencies such as the National Security Council and National Space Council. Under his leadership, the Space Force’s budget grew significantly, underscoring his role in strengthening the branch’s strategic and operational foundation.
Lt. Gen. Liquori holds a Bachelor of Arts in Computer Science from Boston University, where he graduated cum laude in 1991. He went on to earn three master’s degrees: in Computer Resources and Information Management from Webster University, in Airpower Art & Science and Air & Space Power Strategy from Air University, and in Strategic Studies from Marine Corps University. He has also completed executive development programs, including MIT’s Seminar XXI, the Leadership at the Peak program, and the Enterprise Leadership Seminar at UNC’s Kenan-Flagler Business School. Following his retirement from military service, he founded Polaris Strategic Insight, LLC, through which he provides expertise and mentorship to aerospace organizations and holds board positions with key aerospace and defense entities, contributing to the future of space strategy and security.
Lt. Gen. Bill Liquori, USSF (Ret.) Director
Danielle Storan
Ms Storan is the President and CEO of Integrity ISR, a Woman-Owned Small Business providing Intelligence, Space, and Cyber expertise to the US Government, industry, and foreign partners. Before establishing Integrity ISR as a federal services contractor in 2018, Ms. Storan ran a successful consulting company, advising both large and small businesses on the sale of international defense articles and services. She also served as a branch chief in the Office of the Secretary of the Air Force, International Affairs, where she excelled at building and leading multidisciplinary US Air Force and interagency teams to develop and execute strategic engagement plans and activities for more than 30+ countries.
Ms. Storan skillfully managed over $29B in security cooperation portfolios for complex foreign acquisition, sustainment, and training programs and developed foreign assistance strategies to achieve security cooperation objectives, including managing the associated funding requirements. Ms. Storan also has communications and marketing experience, serving as a political appointee in public affairs for the Secretary of Health and Human Services and US Surgeon General and two presidential campaigns. Ms. Storan holds a Master of Science in Defense and Strategic Studies from Missouri State University and a Bachelor of Arts in Government from the College of William and Mary.
